The People Behind the Analysis
We're not just another financial research firm. Our team brings decades of real-world experience analysing Australian industries, and we've learned that the best insights come from asking better questions.
Meet Our Leadership Team
Each member of our leadership brings a unique perspective shaped by years spent working directly with Australian businesses. We've made mistakes, learned from them, and built something we're genuinely proud of.
Sienna Thornbury
Chief Financial Analyst
Sienna spent fifteen years working with mid-sized manufacturing firms before joining graspelovent in 2019. She has this rare ability to spot trends before they become obvious, and her quarterly reports have become required reading for our clients.
Margot Callaway
Director of Industry Research
After a decade analysing retail and consumer trends for a major bank, Margot joined us in 2021. Her work focuses on understanding how Australian businesses adapt to changing market conditions, and she's particularly good at translating complex data into actionable insights.
Elodie Fitzwilliam
Senior Research Strategist
Elodie came to us from the tech sector in 2020, where she spent years helping startups understand their competitive landscape. She brings a fresh perspective to traditional industries and isn't afraid to challenge conventional thinking when the data supports it.
How We Actually Work With Clients
Most financial analysis firms talk about their methodology like it's some secret formula. We don't think that's helpful. Our approach is straightforward because complex problems need clear thinking, not complicated processes.
We start every engagement by spending time understanding what you actually need, not what we think you should want. Sometimes that means telling potential clients we're not the right fit, which happens more often than you'd think.
Industry-Specific Context
We don't apply generic templates. Each industry has its own dynamics, and we've spent years learning the nuances that matter in Australian markets.
Transparent Communication
You'll always know where your project stands. We send regular updates and explain our findings in language that doesn't require a finance degree to understand.
Long-Term Relationships
About seventy percent of our work comes from repeat clients. We measure success by whether you come back when you need help again.
Our Research Process
This is how we approach every project. Nothing revolutionary here, just disciplined work that produces reliable results.
Initial Discovery
We spend the first week just listening and asking questions. What are you trying to accomplish? What information would actually be useful? What decisions depend on this analysis? This part can't be rushed.
Data Collection and Validation
We gather information from multiple sources and cross-check everything. One lesson we learned early on is that bad data is worse than no data, so we're careful about verification before we start any analysis.
Analysis and Pattern Recognition
This is where experience matters most. We look for patterns, anomalies, and trends that might affect your business. Sometimes the most important insights come from what the data doesn't show.
Practical Recommendations
We present findings with specific recommendations you can actually implement. Every insight includes context about confidence levels and potential limitations, because honest analysis acknowledges uncertainty.
Client Relationships That Evolved
These are stories from clients who've worked with us over multiple years. The real value of good analysis shows up over time, not overnight.
Regional Manufacturing Client
Partnership since 2021
We started working with a food processing company in regional NSW when they needed help understanding changing supplier dynamics. That first project led to quarterly reviews, and by 2023 they'd restructured their entire supply chain based on trends we identified early. They're now more resilient to market disruptions and have better relationships with their suppliers.
Four years of quarterly analysis and strategic planning support
Retail Distribution Network
Partnership since 2020
A mid-sized retailer approached us in 2020 needing competitive analysis for expansion decisions. We've worked with them through three major location decisions, and they've avoided several markets that looked promising on paper but had underlying issues our research uncovered. Their success rate with new locations has improved significantly compared to their pre-2020 expansions.
Five years of ongoing market analysis and expansion support
Want to Learn More About Our Work?
We're always happy to discuss potential projects and explain how we might be able to help. No pressure, just honest conversation about whether we're a good fit.